The challenge

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Element Skateboards needed a visually striking and culture-driven design that captured the brand’s roots in skateboarding, street art, and urban lifestyle while appealing to a new generation of skaters.

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Research & analysis

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A deep dive into skate culture, streetwear trends, and competitor branding revealed the importance of bold graphics, rebellious aesthetics, and storytelling to create an authentic connection with the audience.

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Concept & strategy

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The design concept embraced raw energy, movement, and self-expression, combining gritty textures, dynamic typography, and bold color contrasts to reflect the rebellious spirit of skateboarding.

Design & development

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The design process included custom board graphics, typography exploration, and marketing visuals that aligned with Element’s core identity. A mix of hand-drawn elements, urban photography, and digital textures brought the brand to life.

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The solution

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The final design successfully merged culture, creativity, and functionality, making Element’s skateboards not just a piece of gear, but a canvas for art, identity, and skate culture storytelling.

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