The Challenge

Develop a minimal yet bold merchandise design that aligns with the brand's identity while maintaining a streetwear appeal.

Research & Analysis

Explored sports-inspired typography, mascot-style illustrations, and urban fashion trends to craft a unique yet relatable design.

Concept & Strategy

The design features a playful basketball character, paired with a strong typographic layout, reinforcing the "Players Play" brand message.

Design & Development

Executed vector illustrations, typography pairing, and layout composition for seamless print adaptation on T-shirts and tote bags.

The Solution

The final design maintains a monochrome aesthetic, ensuring versatility while delivering a strong, energetic, and stylish brand statement.

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