The challenge

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GOAT Magazine needed a bold, high-impact design that celebrated greatness in sports, blending strong editorial layouts with dynamic visuals to engage readers and showcase athletes' journeys.

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Research & analysis

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Analyzing top sports magazines, trends in typography, imagery, and storytelling, and audience preferences helped define a design direction that balances energy, prestige, and clarity.

Concept & strategy

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The concept focused on powerful storytelling, sharp typography, and immersive imagery. A mix of modern layouts, bold headlines, and strategic white space ensured maximum readability and visual appeal.

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Design & development

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Every design element—from cover layouts to feature spreads—was meticulously crafted to maintain a premium, high-energy aesthetic. The use of contrast, dynamic composition, and color theory helped reinforce GOAT’s visual identity.

The solution

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The final magazine design established GOAT as a visually captivating and editorially strong publication, appealing to both casual fans and sports enthusiasts while setting a new standard in sports magazine design.