The challenge

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Chex needed a fresh, engaging visual identity to appeal to a younger, health-conscious audience while maintaining its reputation as a versatile, family-favorite snack. The goal was to modernize the brand’s packaging and marketing assets while reinforcing its wholesome and fun personality.

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Research & analysis

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Analyzing market trends, competitor branding, and consumer behavior helped identify key design opportunities. The research emphasized the need for vibrant packaging, playful storytelling, and clear nutritional messaging to stand out on shelves.

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Concept & strategy

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The design approach focused on bold colors, dynamic typography, and engaging visuals to highlight Chex’s crunchy texture and flavor variety. A clean and modern layout ensured the brand felt fresh, exciting, and approachable.

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Design & development

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The project involved revamping packaging, creating digital ads, and designing promotional materials. A careful balance of fun illustrations, high-quality product imagery, and easy-to-read typography ensured an appealing and recognizable brand identity.

The solution

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The final design successfully positioned Chex as a modern, fun, and nutritious choice, making the brand visually stronger, more relatable, and attention-grabbing across retail and digital platforms.